In the Washington Post today is an article about the emergence of online marketing companies. Spending their whole day interacting with new media, on the web, playing games, IM'ing, these companies work in these channels in order to both manage the public image of Hollywood clients as well as find opportunities to market new brands.To me this is really a land grab/arbitrage opportunity. As old line marketing companies have to protect investments, they are slower to jump into media that carry greater risk. The same thing has been happening with advertising in Second Life. In these early days it's good to just field a team, although each day the field gets more crowded. Eventually the predators start showing up, and then it's a more balanced ecosystem. (See what I did there? I went from sports metaphor to ecology metaphor.)
What other opportunities beyond Hollywood is out there for new media analysis? What role does education and learning play? Helping an organization employ new media in meaningful ways for all stakeholders, like customers, clients, employees, shareholders, students, teachers, etc., has got to be something. What's the business model? Consulting, operations, sales, training?
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