The hyperlocal media movement is really important lever for instructional technologists. This movement makes the local community the source of content for media coverage. Teachers naturally are content creators, but they have terrible tools to use at their skill level. Hyperlocal media enablers,
Rob Curley and
Adrian Holovaty, have found value in what local community actually value, their towns, their teams and their kids. They worked together at
Lawrence Journal-World. Does education not share these values?
I first read about Rob Curley in a
Fast Company article. This is where I first heard of this idea of hyper-local. (Notice how I've since dropped the hyphen, a sign of shared meaning). I tried to learn a little more about him, but he seems to be a hired gun moving from one media outlet to another. Currently he is at Newsweek Interactive. I thought that was the end of that.
But today, I
picked up on a thread about Adrian Holovaty, a colleague of Curley. In
American Journalism Review and
Corante, they portray him as a mashup of computer programming and journalism. Holovaty created Django, a Python-based web framework. In the family of rapid application development frameworks as the more famous Ruby on Rails. These frameworks cut to the chase and help developments build out user requirements in the order of days not weeks or months. I read the overview of Django, and really wanted to learn it. However, I don't have a project right now that would be a good learning opportunity. I'm learning to use the ModX content management system. But I digress. Holovaty is right, rapid development tools turn creative ideas of all participants into something that is journalism.
These rapid development, web frameworks are not going away. They represent a sea change in how developers/programmers are becoming vital team members to any project, be that media, education, politics, scientific. This connects me back to
an episode I heard on the .Net Rocks podcast about the SubSonic ASP.NET-based web framework, created by Rob Conery. Instead of Django or Rails, the next time I get the chance I'd like to try SubSonic. I already understand ASP.NET, so I can focus on learning how web frameworks work.
Allow me to jump back to Corante for a second. As I follow threads on blogs and articles most mornings, I often like to look at the home page of the site. Is the article I'm reading representative of a larger body of work that I'd be interested in? Or is the article an anomaly that just happened to align with my interests? Corante seems to be a network of writers, and not exactly a good fit for daily reading. I managed to click through this network into the
Business Information Factory. I immediately wanted to read and watch most everything they had. Maybe tomorrow, I have to stop blogging at some point today.
I thought
Bruce Nussbaum's article might be a separate post today, but I think I can wrap it into this one. The RSS feed mentioned "shifting from experience to identity." I just had a thought about identity last night. Teaching a course on developing a graduate student portfolio, I rambled on to a student about how a goal statement should represent the development of identity as an instructional designer. (This will be a separate post in my portfolio). But then Bruce talks about C.K. Pralahad's term, co-creation. People need to build their identity with products, tools and services. The more those products, et al., allow them to build their own identity rather than conform to the brand's identity, the more value gets created. Co-creation of identity is the engine of hyperlocal media?
This is the last one I swear. Who'd have thought
an article on ESPN would apply here too? Jayson Stark tells the story of how the Colorado Rockies video training guys started using iPods to deliver video on hitters and pitchers. Now players are
studying on the plane, in the restaurant, before the game, during the game, after the game. These guys travel all of the time, portable video players totally change the rules of the game. In fact, at the end of the article they allude to the fact that a rule about iPods may become necessary. More importantly for me, these guys are studying more time in the day, time in places that would otherwise be lost to them. Tying it back up, baseball clubs have been creating hyperlocal media for a long time, baseball at-bats. With this better platform, an explosion happens over night. Learning and performance increase nonlinearly.
2/11/07 Update: Businessweek's article on
GateHouse Media buying up more than 400 local newspapers.