My Daily Read

I'm going to try to pull together a number of different posts I've read today. The first that got my attention was an article about security expert Bruce Schneier. In thinking about computer security, the risk comes down to people's behavior. We don't assess risk in a purely rational function. Schneier, coming from the technology, doesn't come up with the next widget, but looks to how people think and feel about computer security. The answers lie in the brain, specifically the amygdala and the neocortex. Both handle risk differently, emotionally and analytically, respectively. Security technologies ultimately don't handle this difference in psychological functioning. Therefore the products fail. In a sense, any design needs to work in collaboration with all parts of the brain, not just enforce us to use one part over another. This principle is important to education and schooling, how we feel about what we learn has to be treated in accordance with what we think about what we learn.

Another thread about Australians and possible mobile phone addiction. First off, the blog did not provide any link to the original research report. It turns out that the research found that while mobile phone addiction does occur, it was a small portion of the sample of 2,500 people surveyed online. Addiction is a psychological condition in which brain neurochemistry is involved. Evidence of addiction has been found using fMRI studies, now including video games. Once these feedforward and feedback loops of neurochemicals are out of whack, it can be difficult to resolve without concerted therapy. In light of this, heavy or poor usage could be due to poor decision-making in the frontal lobes, or risk perception in the neocortex and amgydala like above. Many hypotheses are available that have nothing to do with the psychological condition of addiction. Going back to the report, it seems as though Australians are a special population, in which 22% of the population have mobile phones, labeled as a high penetration rate. Off the top of my head, South Koreans and the Japanese, would possibly have higher penetration rates. More generally, we have no cultural instincts when it comes to how to use these technologies. Technologies are designed so rationally, they rely on the neocortex and frontal lobes, the newest parts of the human brain. Once we start using them socially and emotionally, linking usage with these parts of the brain, our behavior looks irrational. Great design is emotional, Apple know this, Don Norman wrote a book about this.

Continuing this thought about new behaviors arise with new technologies... a new book titled, Mobile Communication in Everyday Life - Ethnographic Views, Observations and Reflections by Höflich and Hartmann, brings together chapters on all aspects of how mobile phones are impacting how we live. From the everyday conversations in public to the terrorist attacks, mobile phones are unquestionably part of how we communicate to others. There is also a chapter discussing the research methods of ethnography in capturing the new behaviors. It would be interesting to examine how behavior with mobile phones looks from social organization to how the brain is organized.

Finally, the blog, ecolocal, discusses how big time grocers, like Wal-Mart and Tesco, have embraced organic and green more as a marketing campaign rather than for sustainable community development. They end by saying that each store could be a place where citizens have the opportunity to be educated about new technology in order to engender new consumer behavior. By applying their own values to others, the bloggers have it wrong. The Wal-Mart's of the world have a core compentency, that is economy of scale through global supply chains. Everything they do exploits the advantage that they hold. Their core compentency is not education or community development. By sticking to what they know, they can have a huge impact on the environment and their profits and produce some social benefits, the Triple Bottom line. However, these are side effects not their core values.

New technology must be learned. Old behaviors and assumptions about technology must sometimes be unlearned. This takes time with accurate feedback. I think teachers, or Charons, play a key role in ferrying people across the chasm, to learn and earn with new technologies in their lives.